Privacy policy

SIA PURMED.LV is committed to protecting and respecting your privacy. Please read this privacy statement carefully so that you know why and how we collect your data and how we will use it.

This statement explains:

  • How we use your personal information;
  • What personal information we pass on to third parties;
  • How long we keep your personal information;
  • Information on marketing communications;
  • Your rights;
  • How we use cookies;
  • Other relevant privacy information;
  • Changes in how we protect your privacy;
  • How to contact us.

When you visit our site for the first time, we will ask you to confirm the use of cookies in accordance with the terms of this notice.

If you have any questions about how we protect your privacy, please contact us by e-mail: info@purmed.lv

HOW WE USE YOUR INFORMATION

This section provides the following information:

  • the categories of personal data we process;
  • sources and specific categories of personal data that are not received directly from you;
  • the purpose of the processing of your personal data; and
  • legal basis for processing.

We process your account data (“Account Data”). Account information may include your name and email address, a phone number and other details you provide when you sign up, as well as your purchase history. This data is obtained directly from you. We process your account data to operate the website in order to be able to provide our services, ensure the security of the site and services and communicate with you. The legal basis for this processing is the performance of the mutual agreement and / or the conclusion of the agreement at your request, as well as our legitimate interests, namely the maintenance and improvement of our website and services.

We process information related to the provision of our services on our website (“Transaction Data”). Transaction details can include your contact information, bank account information, and transaction information. Transaction data is processed to deliver goods and services, as well as to keep proper records of these transactions. The legal basis for this processing is the performance of the mutual agreement and / or the conclusion of the agreement at your request, as well as our legitimate interests, namely the proper administration of our website and trade.

We may process the information you provide to subscribe to our emails and newsletters (“Messaging Data”). Messaging data is processed to send you relevant messages and news. The legal basis for this processing is your consent. Also, if we have already sold you goods or provided services on our website and you have no objections, we may process your messaging data based on our legitimate interests, namely to maintain and improve customer relationships.

We may process information relating to any notice you send to us (“Correspondence Data”). Correspondence data may include the content of the communication and the metadata associated with the communication. If communication is initiated in the communication forms of our website, the website will generate metadata related to correspondence. Correspondence data is processed to contact you and keep records. The legal basis for this processing is our legitimate interests, namely the proper management of our website and business, the provision of uniform and high-quality consulting practices and the settlement of disputes between you and our employees.

We may process your personal data as set forth in this notice if necessary to meet or defend legal claims, whether arising from judicial, administrative or other out-of-court redress. The legal basis for this processing is our legitimate interests, namely the protection and safeguarding of our legal rights, your legal rights and the legal rights of others.

In addition to the specific purposes for which we are entitled to process your personal data as mentioned above, we are also entitled to process your personal data in cases where such processing is necessary to ensure compliance with our legal obligation.

WHAT PERSONAL INFORMATION DO WE TRANSFER TO THIRD PARTIES

We want to gain and maintain your trust. To do this, we will only share your personal information when necessary.

We have the right to share your data with the following categories of third parties in order to provide you with our services as described in this notice:

  • We have the right to disclose your personal data to any of our group companies (including our subsidiaries and holding company, and other subsidiaries);
  • We have the right to disclose your personal data to our insurers and professional advisers in order to manage risks, obtain professional advice or submit, implement or provide protection in the event of a claim;
  • Financial transactions related to the purchase of goods on our website may be processed by our payment service providers. We share your transaction information with our payment service providers only to the extent necessary for your payment, refund and complaint needs.
  • We have the right to disclose your personal data to other service providers in order to provide specific services. For example, websites for hosting providers, delivery companies, server and hosting providers, email and SMS providers. In the event of subcontracting, we will take all necessary measures to ensure that our data controllers ensure the confidentiality of personal data.

In addition to special cases, we are entitled to disclose your personal data in order to fulfill our legal obligations.

The third parties referred to in this paragraph may also be registered outside the Republic of Latvia, the European Union or the European Economic Area. If we send your personal data to such persons, we will take all necessary measures to ensure that your privacy is adequately protected. For more information on appropriate security measures, you can contact us by e-mail: info@purmed.lv

HOW LONG WE STORAGE YOUR PERSONAL INFORMATION

Your personal data that we process for any specific purpose or purposes is not stored longer than necessary for that purpose or purposes. In any case, they are stored for no longer than:

  • account dates will be retained for no longer than 3 (three) years after the last login to the account or your last purchase (whichever is later);
  • the transaction data will be stored for no longer than 10 (ten) years after the end of the provision of services;
  • messaging dates will be retained for no longer than 3 (three) years after the last sign in to your
  • account or your last purchase (whichever is later);
  • correspondence dates will be retained for no longer than 2 (two) years after the end of the communication.

Sometimes we can’t specify exactly how long we will store your personal information. For example, access data will be stored for as long as necessary for specific purposes.

Notwithstanding the other provisions of this section, we have the right to store your personal data if this is necessary to fulfill our legal obligations.

Sometimes we can’t specify exactly how long we’ll keep your personal information. For example, access data will be stored for as long as necessary for specific purposes. We have the right to retain your personal data if it is necessary to fulfill our legal obligations.

INFORMATION ON MARKETING COMMUNICATIONS

If you have agreed, we will send you marketing communications in the form of emails or text messages to provide you with up-to-date information to help you view and find our products.

You can opt out of receiving marketing notifications from www.purmed.lv at any time.

You can do this as follows:

  • By contacting our Customer Service team: info@purmed.lv

If you opt out of receiving marketing notifications, we will update your profile to ensure that you do not receive such notifications in the future.

Please note that as www.purmed.lv includes an extensive network of interconnected services, it may take a few days for the information to be updated in all of our systems, so you may receive notifications from us while we process your request.

Opting out of receiving marketing communications does not mean that you will be disconnected from services, such as order updates.

YOUR RIGHTS

This section of the notice provides an overview of your rights under data protection rules. Due to the complexity of some of the rights, this Communication covers only the main aspects. We ask that you read the relevant legislation and guidelines for full information about your rights.

You have the following rights with regard to your personal information:

  • The right to access the personal information we hold;
  • The right to request inaccurate corrections to your personal information in our possession
  • The right to request the deletion of your data;
  • The right to restrict data processing;
  • The right to object to the processing of data;
  • Data transfer rights;
  • The right to lodge a complaint with the supervisory authority;
  • Right to withdraw consent.

HOW WE USE COOKIES

Like other sites, we use cookies. Cookies are small data files that allow us to provide you with a faster and more secure website experience. When you visit or communicate with our websites, service sections, apps, tools or chat sites, we or our authorized service providers may use cookies to provide you with a better, faster and more secure website experience, as well as for promotional purposes.

Cookies generally do not contain any information that could identify the user, but your personal information held by us may be associated with information obtained or stored by cookies.

Three ways to manage cookies:

  • External sources (1)
  • Browser settings (2)
  • Cookies from our website (3)

(1) Cookies from service providers

We use Google Analytics services to analyze how you use our website. You can learn more about Google’s privacy policy here.
For more information about how you can access, manage, or delete information associated with your Google Account, see “Transparency and Choice.”

We allow the following trusted companies that comply with VDAR to use cookies or similar technologies to provide advertising or research services:

Our website uses Google Analytics to understand how visitors use the content of the website. If you do not want your browser to use Analytics, you can install the Google Analytics Browser Add-on. To learn more about Google Analytics and privacy, click here.
We use the Google Partners advertising system for direct marketing purposes. This helps us show you relevant offers. You can change these settings here. To learn more about Google’s ads and privacy policy, click here.
For direct marketing purposes, we are entitled to use the Facebook advertising platform, which, in accordance with the collected cookies, helps us to better identify the needs of the buyer. To learn more about Facebook’s privacy policy, click here. You can also click here to change your ad settings on the Facebook platform.

(2) How can you manage cookies?

Most browsers allow users to opt out or delete cookies. Actions may vary depending on the browser and version. Here’s up-to-date information on how to block or delete cookies on service provider websites like Chrome; Firefox; Internet Explorer and Safari.

Please note that deleting or disabling cookies may affect your experience, and you may not be able to take advantage of certain benefits of our website.

(3) What cookies do we use?

There are four main types of cookies. Here’s how and why we use them:

(1) Website functionality cookies: These cookies allow you to browse the website and use available features such as “Add to cart”.

(2) Website Analytics Cookies: These cookies allow you to evaluate and analyze how our customers use our website, to improve both its functionality and your shopping experience.

(3) Customer preference cookies: when you browse or shop on www.purmed.lv, these cookies will remember your preferences so that we can make your shopping experience perfect and tailor-made for you.

(4) Target or advertising cookies: These cookies are used to show you relevant advertisements. These cookies limit the number of times your ad is displayed and help us evaluate the effectiveness of our marketing campaigns.

OTHER RELEVANT PRIVACY INFORMATION

Third Party Websites

We may work with third parties, commonly referred to as service providers, who are authorized to place third party cookies on our sites or our services, applications and tools with your consent. These providers allow us to provide you with a better, faster and more secure website experience.

Please note that third-party cookies are covered by the third-party privacy policy, so we do not take any responsibility for these privacy policies.

Children’s personal data

The services provided on our site are intended for persons over 14 years of age. The terms of an individual loyalty program or contest may include a different or higher minimum age limit for a participant.

If we have reasonable doubts about the processing of data of a person under the age referred to in this paragraph, we will delete such personal data from the databases.

CHANGES IN HOW WE PROTECT YOUR PRIVACY

We may change this notice from time to time to reflect how we process your data.

If we make a material change, we will notify you on our website or otherwise, such as by sending an email, so that you can review the change before continuing to use our website.

HOW TO CONTACT US?

We always want to keep in touch with our customers (especially if you think we have let you down or could improve something).

If:

  • you have questions or comments about this statement;
  • you want us not to use your information in the future;
  • if you want to exercise any of the above rights or you have a complaint, please contact us.

You can contact our privacy specialists by writing to us: info@purmed.lv